Identity Design was founded by Dave McGregor in March 1986. Back then the business’ primary function was to provide graphic design and print management services to small-medium sized businesses.

Since then and with the advent of the internet, McGregor has diversified his services into various areas even those unrelated to print.

He has provided his services to a wide range of businesses, mostly SME’s but also several nationwide organisations including Agriculture NZ (previously known as NZ Vegfed), The Warehouse, Health & Disability Commissioner, Barfoot & Thompson, National Heart Foundation, ANZ bank, AIA Insurance and a myriad of other smaller businesses.

He has provided license management services using Warner Bros, Sesame Street, and other licenses in the production of souvenir items, apparell and other household goods. He’s been involved in the publishing of several magazines including Albany Buzz Magazine, NZ Golf Magazine and NZ Runner Magazine. In recent times he has turned his hand to photography and uses his vast software skills to create Artist impressions from plans for property developers and has recently developed a "Virtual Home Staging" service that he offers to home vendors saving them hundreds of dollars.

McGregor draws on a wide range of creative skills that have been honed and developed over the years to provide a well rounded and comprehensive service to his customers, both in print and online. His pricing is very reasonable and is within the reach of even very small businesses who may need help promoting themselves and their products and services in a professional manner.

Feel free to call Dave or send him an email to discuss your design and promotional requirements. You are assured of his close personal attention every step of the way.