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The challenge with many new commercial ventures is helping investors and city planners to visualise how a given project will work before significant investment is made. Planners need to evaluate the impact of a proposal on it's surroundings, investors need confidence and belief that the venture will provide a return.

An artists impression like this was invaluable in aiding that process. While the project itself didn't go ahead, it saved a lot of unnecessary expense which made it a very worthwhile investment.
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